{"id":7679,"date":"2011-05-15T08:00:03","date_gmt":"2011-05-15T14:00:03","guid":{"rendered":"http:\/\/quechilero.com\/blog\/?p=7679"},"modified":"2011-05-15T08:00:03","modified_gmt":"2011-05-15T14:00:03","slug":"contrabando-de-coca-cola","status":"publish","type":"post","link":"https:\/\/quechilero.com\/blog\/2011\/05\/15\/contrabando-de-coca-cola\/","title":{"rendered":"Contrabando de Coca Cola"},"content":{"rendered":"<p>El primer contrabando de <em>Coca Cola<\/em> de la historia. O al menos, esa es la idea de este comercial. Me gusta mucho este tipo de publicidad bastante <em>minimalista<\/em>, que demuestra que no es necesario una gran producci\u00f3n y una inversi\u00f3n inmensa de dinero, para transmitir una idea de forma clara, concisa y precisa.<\/p>\n<p>Nuestros <em>publicistas locales<\/em>, a\u00fan est\u00e1n muy lejos de lograr este tipo de producciones, porque para realizar este tipo de material, la principal materia prima es una: <em>la creatividad<\/em>.<\/p>\n<p>En un pa\u00eds acostumbrado a <em>no producir<\/em> contenido propio y original, que se dedica solo a <em>copiar y pegar<\/em>, y no necesariamente lo mejor, que se hace en otros pa\u00edses, no es de extra\u00f1ar, que no veamos este tipo de publicidad.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/k-STkFCCrus?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-ES&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El primer contrabando de Coca Cola de la historia. O al menos, esa es la idea de este comercial. Me gusta mucho este tipo de publicidad bastante minimalista, que demuestra que no es necesario una gran producci\u00f3n y una inversi\u00f3n inmensa de dinero, para transmitir una idea de forma clara, concisa y precisa. Nuestros publicistas &#8230; <a title=\"Contrabando de Coca Cola\" class=\"read-more\" href=\"https:\/\/quechilero.com\/blog\/2011\/05\/15\/contrabando-de-coca-cola\/\" aria-label=\"Leer m\u00e1s sobre Contrabando de Coca Cola\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2],"tags":[26,17,9,24,53],"series":[],"class_list":["post-7679","post","type-post","status-publish","format-standard","hentry","category-limones","tag-dinero","tag-historia","tag-idea","tag-vida","tag-youtube"],"episode_featured_image":false,"episode_player_image":"https:\/\/i0.wp.com\/quechilero.com\/blog\/imagenes\/podcast.png?fit=1831%2C1831&ssl=1","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"amazon":{"key":"amazon","url":"","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"castbox":{"key":"castbox","url":"","label":"CastBox","class":"castbox","icon":"castbox.png"},"deezer":{"key":"deezer","url":"","label":"Deezer","class":"deezer","icon":"deezer.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"listen_notes":{"key":"listen_notes","url":"","label":"Listen Notes","class":"listen_notes","icon":"listen-notes.png"},"pandora":{"key":"pandora","url":"","label":"Pandora","class":"pandora","icon":"pandora.png"},"podbean":{"key":"podbean","url":"","label":"Podbean","class":"podbean","icon":"podbean.png"},"podcast_republic":{"key":"podcast_republic","url":"","label":"Podcast Republic","class":"podcast_republic","icon":"podcast-republic.png"},"rss":{"key":"rss","url":"","label":"RSS","class":"rss","icon":"rss.png"},"spotify":{"key":"spotify","url":"","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"tunein":{"key":"tunein","url":"","label":"TuneIn","class":"tunein","icon":"tunein.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"},"iheartradio":{"key":"iheartradio","url":"","label":"iHeartRadio","class":"iheartradio","icon":"iheartradio.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/quechilero.com\/blog\/feed\/podcast\/si-la-vida-nos-da-limones","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"vegtyZWLIV\"><a href=\"https:\/\/quechilero.com\/blog\/2011\/05\/15\/contrabando-de-coca-cola\/\">Contrabando de Coca Cola<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/quechilero.com\/blog\/2011\/05\/15\/contrabando-de-coca-cola\/embed\/#?secret=vegtyZWLIV\" width=\"500\" height=\"350\" title=\"\u00abContrabando de Coca Cola\u00bb \u2014 Si la Vida nos da Limones...\" data-secret=\"vegtyZWLIV\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/quechilero.com\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n"},"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/pDKli-1ZR","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2146,"url":"https:\/\/quechilero.com\/blog\/2008\/12\/29\/especial-navideno-70-anos-de-creatividad-2006-2007\/","url_meta":{"origin":7679,"position":0},"title":"Especial navide\u00f1o, 70 a\u00f1os de creatividad: 2006-2007","author":"Pepe Barrascout Ortiz","date":"29 diciembre 2008","format":false,"excerpt":"El especial navide\u00f1o, dedicado a la publicidad de la \u00e9poca, contin\u00faa con el per\u00edodo de 2006 al 2007, con algunos conceptos retomados de a\u00f1os anteriores. The Salvation Army 2006 Christmas Ad Campaign, Canada. El mensaje que transmite es profundo y se logra a trav\u00e9s de elementos sencillos, con una especie\u2026","rel":"","context":"En \u00abLimones por mano\u00bb","block_context":{"text":"Limones por mano","link":"https:\/\/quechilero.com\/blog\/category\/limones-por-mano\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2134,"url":"https:\/\/quechilero.com\/blog\/2008\/12\/25\/especial-navideno-70-anos-de-creatividad-1938-2008\/","url_meta":{"origin":7679,"position":1},"title":"Especial navide\u00f1o, 70 a\u00f1os de creatividad: 1938-2008","author":"Pepe Barrascout Ortiz","date":"25 diciembre 2008","format":false,"excerpt":"Para terminar el a\u00f1o, durante los pr\u00f3ximos d\u00edas, estar\u00e9 publicando una serie de im\u00e1genes con publicidad navide\u00f1a que ha sido utilizada por grandes corporaciones a lo largo de los \u00faltimos 70 a\u00f1os, es interesante ver como ha ido evolucionando en tan corto per\u00edodo de tiempo, la publicidad y el mensaje\u2026","rel":"","context":"En \u00abLimones por mano\u00bb","block_context":{"text":"Limones por mano","link":"https:\/\/quechilero.com\/blog\/category\/limones-por-mano\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":794,"url":"https:\/\/quechilero.com\/blog\/2007\/11\/23\/estafado-por-gubiz\/","url_meta":{"origin":7679,"position":2},"title":"Estafado por Gubiz","author":"Pepe Barrascout Ortiz","date":"23 noviembre 2007","format":false,"excerpt":"Jorge M. publica en su blog, una advertencia sobre los servicios que promueve Gubiz, empresa guatemalteca dedicada a ser intermediario en ventas en l\u00ednea. Que en otras palabras, lo que tiene es un \"cat\u00e1logo en l\u00ednea\", donde los usuarios publican los art\u00edculos que desean vender y ellos (Gubiz) como intermediarios,\u2026","rel":"","context":"En \u00abLimones\u00bb","block_context":{"text":"Limones","link":"https:\/\/quechilero.com\/blog\/category\/limones\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11326,"url":"https:\/\/quechilero.com\/blog\/2011\/11\/10\/transporte-gratis-en-las-elecciones-sabe-quien-lo-paga\/","url_meta":{"origin":7679,"position":3},"title":"Transporte Gratis en las Elecciones \u00bfsabe quien lo paga?","author":"Pepe Barrascout Ortiz","date":"10 noviembre 2011","format":false,"excerpt":"Como es ya tradici\u00f3n, una vez mas se ofreci\u00f3 transporte gratuito el d\u00eda de las elecciones. Cuando a\u00fan no ten\u00eda edad para votar, era la oportunidad para ir a dar vueltas gratis por la ciudad.\u00a0Era com\u00fan la reuni\u00f3n con amigos y nos aventur\u00e1bamos a explorar\u00a0la capital del pa\u00eds. Claro que\u2026","rel":"","context":"En \u00abLimones\u00bb","block_context":{"text":"Limones","link":"https:\/\/quechilero.com\/blog\/category\/limones\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/i392.photobucket.com\/albums\/pp7\/pepejaguar\/blog\/transmetro.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/i392.photobucket.com\/albums\/pp7\/pepejaguar\/blog\/transmetro.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/i392.photobucket.com\/albums\/pp7\/pepejaguar\/blog\/transmetro.png?resize=525%2C300 1.5x"},"classes":[]},{"id":803,"url":"https:\/\/quechilero.com\/blog\/2007\/12\/11\/formas-economicas-de-motivar\/","url_meta":{"origin":7679,"position":4},"title":"Formas econ\u00f3micas de motivar","author":"Pepe Barrascout Ortiz","date":"11 diciembre 2007","format":false,"excerpt":"Una sonrisa. Un simple y sincero 'gracias'. Una carta personal al empleado con copias al supervisor del empleado. Hacer un reconocimiento p\u00fablico delante de sus pares. Hacer un reconocimiento p\u00fablico delante de un Jefe. Mostrar directamente al empleado responsable de la prestaci\u00f3n de ese servicio, una carta de agradecimiento de\u2026","rel":"","context":"En \u00abLimones\u00bb","block_context":{"text":"Limones","link":"https:\/\/quechilero.com\/blog\/category\/limones\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1873,"url":"https:\/\/quechilero.com\/blog\/2008\/11\/23\/sistema-operativo-caido\/","url_meta":{"origin":7679,"position":5},"title":"Sistema operativo ca\u00eddo","author":"Pepe Barrascout Ortiz","date":"23 noviembre 2008","format":false,"excerpt":"Los usuarios de Microsoft Windows, sin importar la versi\u00f3n, en cierta forma est\u00e1n acostumbrados a que el sistema operativo se caiga o se trabe, enviando mensajes de error y en algunos casos el famoso pantallazo azul, que cuando lo vemos sabemos inmediatamente que el trabajo realizado se ha perdido de\u2026","rel":"","context":"En \u00abLimones\u00bb","block_context":{"text":"Limones","link":"https:\/\/quechilero.com\/blog\/category\/limones\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/posts\/7679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/comments?post=7679"}],"version-history":[{"count":0,"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/posts\/7679\/revisions"}],"wp:attachment":[{"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/media?parent=7679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/categories?post=7679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/tags?post=7679"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/series?post=7679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}