{"id":4883,"date":"2010-06-06T08:00:58","date_gmt":"2010-06-06T14:00:58","guid":{"rendered":"http:\/\/quechilero.com\/blog\/?p=4883"},"modified":"2010-06-06T08:00:58","modified_gmt":"2010-06-06T14:00:58","slug":"los-niveles-de-comunicacion","status":"publish","type":"post","link":"https:\/\/quechilero.com\/blog\/2010\/06\/06\/los-niveles-de-comunicacion\/","title":{"rendered":"Los niveles de comunicaci\u00f3n"},"content":{"rendered":"<p>Insisto en que las <em>autollamadas<\/em>, \u00abredes sociales\u00bb, <a title=\"Los niveles de comunicaci\u00f3n\" href=\"http:\/\/quechilero.com\/blog\/2010\/03\/26\/limonada-112\/\">son todo menos sociales<\/a>. Entre <em>mas metido<\/em> en las redes sociales se est\u00e9, menos personal se vuelve la comunicaci\u00f3n. Y entre mas <em>impersonal<\/em>, sea la comunicaci\u00f3n, mas <em>antisociales<\/em> se vuelven los interlocutores.<\/p>\n<p>Si lo que se quiere es transmitir un mensaje masivo, para posicionar una marca o sitio web, pues podr\u00eda funcionar, pero para mantener una relaci\u00f3n, persona a persona, nada tan da\u00f1ino como las <em>redes sociales<\/em>.<\/p>\n<p>En la siguiente gr\u00e1fica, se ejemplifican los diferentes niveles de comunicaci\u00f3n, donde 10 es lo <em>mas personal<\/em> y 1 lo mas <em>impersonal,<\/em> no es raro que Twitter y Facebook se encuentren al fondo de la escala.<\/p>\n<p><a href=\"http:\/\/s392.photobucket.com\/albums\/pp7\/pepejaguar\/blog\/?action=view&amp;current=tumblr_kodpityHkg1qztitko1_500.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/i0.wp.com\/i392.photobucket.com\/albums\/pp7\/pepejaguar\/blog\/tumblr_kodpityHkg1qztitko1_500.jpg?resize=482%2C700\" alt=\"\" width=\"482\" height=\"700\" \/><\/a><\/p>\n<p>La imagen la vi en <em><a title=\"Los niveles de comunicaci\u00f3n\" href=\"http:\/\/isopixel.net\/archivo\/2010\/05\/las-formas-de-comunicacion\" target=\"_blank\">Ixopixel<\/a><\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Insisto en que las autollamadas, \u00abredes sociales\u00bb, son todo menos sociales. Entre mas metido en las redes sociales se est\u00e9, menos personal se vuelve la comunicaci\u00f3n. Y entre mas impersonal, sea la comunicaci\u00f3n, mas antisociales se vuelven los interlocutores. Si lo que se quiere es transmitir un mensaje masivo, para posicionar una marca o sitio &#8230; <a title=\"Los niveles de comunicaci\u00f3n\" class=\"read-more\" href=\"https:\/\/quechilero.com\/blog\/2010\/06\/06\/los-niveles-de-comunicacion\/\" aria-label=\"Leer m\u00e1s sobre Los niveles de comunicaci\u00f3n\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2],"tags":[4,19],"series":[],"class_list":["post-4883","post","type-post","status-publish","format-standard","hentry","category-limones","tag-blog","tag-limonada"],"episode_featured_image":false,"episode_player_image":"https:\/\/i0.wp.com\/quechilero.com\/blog\/imagenes\/podcast.png?fit=1831%2C1831&ssl=1","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"amazon":{"key":"amazon","url":"","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"castbox":{"key":"castbox","url":"","label":"CastBox","class":"castbox","icon":"castbox.png"},"deezer":{"key":"deezer","url":"","label":"Deezer","class":"deezer","icon":"deezer.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"listen_notes":{"key":"listen_notes","url":"","label":"Listen Notes","class":"listen_notes","icon":"listen-notes.png"},"pandora":{"key":"pandora","url":"","label":"Pandora","class":"pandora","icon":"pandora.png"},"podbean":{"key":"podbean","url":"","label":"Podbean","class":"podbean","icon":"podbean.png"},"podcast_republic":{"key":"podcast_republic","url":"","label":"Podcast Republic","class":"podcast_republic","icon":"podcast-republic.png"},"rss":{"key":"rss","url":"","label":"RSS","class":"rss","icon":"rss.png"},"spotify":{"key":"spotify","url":"","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"tunein":{"key":"tunein","url":"","label":"TuneIn","class":"tunein","icon":"tunein.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"},"iheartradio":{"key":"iheartradio","url":"","label":"iHeartRadio","class":"iheartradio","icon":"iheartradio.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/quechilero.com\/blog\/feed\/podcast\/si-la-vida-nos-da-limones","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"a7P0WZt5UH\"><a href=\"https:\/\/quechilero.com\/blog\/2010\/06\/06\/los-niveles-de-comunicacion\/\">Los niveles de comunicaci\u00f3n<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/quechilero.com\/blog\/2010\/06\/06\/los-niveles-de-comunicacion\/embed\/#?secret=a7P0WZt5UH\" width=\"500\" height=\"350\" title=\"\u00abLos niveles de comunicaci\u00f3n\u00bb \u2014 Si la Vida nos da Limones...\" data-secret=\"a7P0WZt5UH\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/quechilero.com\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n"},"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/pDKli-1gL","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":5887,"url":"https:\/\/quechilero.com\/blog\/2010\/12\/22\/desconectarse-para-conectarse\/","url_meta":{"origin":4883,"position":0},"title":"Desconectarse para Conectarse","author":"Pepe Barrascout Ortiz","date":"22 diciembre 2010","format":false,"excerpt":"El avance y desarrollo a toda velocidad, de las nuevas tecnolog\u00edas, han tra\u00eddo muchas ventajas, en muchos casos, nos ayudan a eliminar fronteras, a mejorar la comunicaci\u00f3n y a estar mas en contacto, sin embargo, con las \"redes sociales\", parad\u00f3jicamente, las personas dejan de ser mas sociables. Con cientos y\u2026","rel":"","context":"En \u00abLimones\u00bb","block_context":{"text":"Limones","link":"https:\/\/quechilero.com\/blog\/category\/limones\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9536,"url":"https:\/\/quechilero.com\/blog\/2011\/08\/06\/por-que-google-no-debe-temer-a-facebook\/","url_meta":{"origin":4883,"position":1},"title":"Por qu\u00e9 Google no debe temer a Facebook","author":"Pepe Barrascout Ortiz","date":"6 agosto 2011","format":false,"excerpt":"En una reciente entrevista con el presidente ejecutivo de Google, Eric Schmidt, en referencia a la incapacidad de Google para enfrentar el creciente \u00e9xito de Facebook en las redes sociales, dijo: \"Yo sab\u00eda muy bien que ten\u00eda que hacer algo y no pude hacerlo\". La declaraci\u00f3n de Schmidt fue una\u2026","rel":"","context":"En \u00abLimones\u00bb","block_context":{"text":"Limones","link":"https:\/\/quechilero.com\/blog\/category\/limones\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":311,"url":"https:\/\/quechilero.com\/blog\/2006\/11\/16\/realmente-dijiste\/","url_meta":{"origin":4883,"position":2},"title":"Realmente dijiste&#8230;","author":"Pepe Barrascout Ortiz","date":"16 noviembre 2006","format":false,"excerpt":"Siempre decimos que la comunicaci\u00f3n es la base de toda relaci\u00f3n. Pero deber\u00edamos preguntarnos tambi\u00e9n si el mensaje ha sido recibido correctamente o si el que nos escucha interpret\u00f3 lo mismo que nosotros pensamos. Por diversos factores sociales y culturales, hemos creado un pseudo lenguaje que interpretamos, muchas veces, seg\u00fan\u2026","rel":"","context":"En \u00abLimones\u00bb","block_context":{"text":"Limones","link":"https:\/\/quechilero.com\/blog\/category\/limones\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14922,"url":"https:\/\/quechilero.com\/blog\/2012\/10\/17\/mala-gestion-en-redes-sociales-caso-mcdonalds-guatemala\/","url_meta":{"origin":4883,"position":3},"title":"Mala gesti\u00f3n en redes sociales: Caso McDonald&#8217;s Guatemala","author":"Pepe Barrascout Ortiz","date":"17 octubre 2012","format":false,"excerpt":"En la fan page de McDonald's en Facebook, una usuaria public\u00f3 una denuncia, relacionada con una experiencia que tuvo, a prop\u00f3sito del McD\u00eda Feliz. A los pocos minutos, como tristemente era de esperarse, ya contaba con una serie de comentarios, que en su mayor\u00eda eran insidiosos y mal intencionados. Como\u2026","rel":"","context":"En \u00abLimones\u00bb","block_context":{"text":"Limones","link":"https:\/\/quechilero.com\/blog\/category\/limones\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/i392.photobucket.com\/albums\/pp7\/pepejaguar\/blog\/mc-donald-s-fail.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":348,"url":"https:\/\/quechilero.com\/blog\/2006\/11\/05\/internet-y-las-relaciones\/","url_meta":{"origin":4883,"position":4},"title":"Internet y las relaciones","author":"Pepe Barrascout Ortiz","date":"5 noviembre 2006","format":false,"excerpt":"Unas personas dicen que el uso de Internet hace que las personas se vuelvan menos sociables y que eviten el contacto f\u00edsico y personal. Tambi\u00e9n creen que las personas creen y se sienten m\u00e1s seguras y c\u00f3modas, frente a la computadora que compartiendo tiempo con otras personas. El Internet y\u2026","rel":"","context":"En \u00abLimones\u00bb","block_context":{"text":"Limones","link":"https:\/\/quechilero.com\/blog\/category\/limones\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4194,"url":"https:\/\/quechilero.com\/blog\/2010\/01\/30\/reinventando-la-pizza-con-la-ayuda-de-las-redes-sociales\/","url_meta":{"origin":4883,"position":5},"title":"Reinventando la pizza con la ayuda de las \u00abredes sociales\u00bb","author":"Pepe Barrascout Ortiz","date":"30 enero 2010","format":false,"excerpt":"De esta forma Domino\u2019s pizza se vali\u00f3 del uso de las \"redes sociales\" para investigar y reinventar sus recetas de pizza, a fin de agradar a sus consumidores. Por cierto, en lo personal no me gusta la versi\u00f3n de Domino's Pizza en Guatemala, de repente hacen una investigaci\u00f3n similar en\u2026","rel":"","context":"En \u00abLimones\u00bb","block_context":{"text":"Limones","link":"https:\/\/quechilero.com\/blog\/category\/limones\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/posts\/4883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/comments?post=4883"}],"version-history":[{"count":0,"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/posts\/4883\/revisions"}],"wp:attachment":[{"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/media?parent=4883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/categories?post=4883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/tags?post=4883"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/series?post=4883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}