{"id":2146,"date":"2008-12-29T08:00:44","date_gmt":"2008-12-29T14:00:44","guid":{"rendered":"http:\/\/quechilero.com\/blog\/?p=2146"},"modified":"2008-12-29T08:00:44","modified_gmt":"2008-12-29T14:00:44","slug":"especial-navideno-70-anos-de-creatividad-2006-2007","status":"publish","type":"post","link":"https:\/\/quechilero.com\/blog\/2008\/12\/29\/especial-navideno-70-anos-de-creatividad-2006-2007\/","title":{"rendered":"Especial navide\u00f1o, 70 a\u00f1os de creatividad: 2006-2007"},"content":{"rendered":"<p>El <em>especial navide\u00f1o<\/em>, dedicado a la publicidad de la \u00e9poca, contin\u00faa con el per\u00edodo de 2006 al 2007, con algunos conceptos retomados de a\u00f1os anteriores.<\/p>\n<p><strong>The Salvation Army 2006 Christmas Ad Campaign, Canada<\/strong>. El mensaje que transmite es profundo y se logra a trav\u00e9s de elementos sencillos, con una especie de <em>mensaje subliminal<\/em>, se logra que la idea no quede ambigua y refuerce el concepto que se persigue.<\/p>\n<p><a href=\"http:\/\/img131.imageshack.us\/my.php?image=1229555874269christmasahp3.jpg\" target=\"_blank\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/i0.wp.com\/img131.imageshack.us\/img131\/1260\/1229555874269christmasahp3.jpg?w=500\" alt=\"\"  \/><\/a><\/p>\n<p><!--more--><\/p>\n<p><strong>Pepsi: Christmas, 2006<\/strong>: aunque <em>Pepsi<\/em>, no ha tenido una presencia de marca en \u00e9poca navide\u00f1a, tan fuerte y cl\u00e1sica como la que tiene <em>Coca Cola,<\/em> esta pieza muestra con elementos cl\u00e1sicos navide\u00f1os, el inter\u00e9s que tienen <em>todos<\/em> por consumir el producto promocionado.<\/p>\n<p><a href=\"http:\/\/img131.imageshack.us\/my.php?image=pepsixmasvz4.jpg\" target=\"_blank\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/i0.wp.com\/img131.imageshack.us\/img131\/1163\/pepsixmasvz4.jpg?w=500\" alt=\"\"  \/><\/a><\/p>\n<p><strong>Don&#8217;t let irresponsible driving wreck Christmas, 2007<\/strong> <em>Agency: Key. The idea bank. San Juan, Puerto Rico. <\/em>Bastante impresionante el mensaje transmitido en esta publicidad, la cual se ve reforzada con el texto que lo acompa\u00f1a, que sin embargo no es necesario tampoco, en la imagen se congrega de forma fuete y enf\u00e1tica el concepto que incluye un <em>Nacimiento<\/em>, pero no hubicado dentro del contexto tradicional, sino representando a <em>la familia<\/em> que se ve atacada por la irresponsabilidad de muchos, durante la \u00e9poca navide\u00f1a. En lo personal, es de la publicidad que mas me ha impactado.<\/p>\n<p><a href=\"http:\/\/img131.imageshack.us\/my.php?image=ascuc7.jpg\" target=\"_blank\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/i0.wp.com\/img131.imageshack.us\/img131\/8748\/ascuc7.jpg?w=500\" alt=\"\"  \/><\/a><\/p>\n<p><strong>AKQA: Cheese &amp; Biscuits, 2007<\/strong>. Totalmente contraria a la anterior, me parece que es da la peor publicidad producida, totalmente sin sentido, tonta y que al final a pesar de <em>que lo dice, <\/em>da la sensaci\u00f3n de <em>que no dice nada,<\/em> un buen ejemplo de lo que no hay que hacer.<\/p>\n<p><a href=\"http:\/\/img131.imageshack.us\/my.php?image=gerbil3cc7.jpg\" target=\"_blank\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/i0.wp.com\/img131.imageshack.us\/img131\/7682\/gerbil3cc7.jpg?w=500\" alt=\"\"  \/><\/a><\/p>\n<p><strong>Especial Navide\u00f1o: 70 a\u00f1os de creatividad<\/strong><\/p>\n<p><a title=\"Especial navide\u00f1o, 70 a\u00f1os de creatividad 1938-2008\" href=\"http:\/\/quechilero.com\/blog\/2008\/12\/25\/especial-navideno-70-anos-de-creatividad-1938-2008\/\">De 1938 a 1950<\/a><br \/>\n<a title=\"Especial navide\u00f1o, 70 a\u00f1os de creatividad 1938-2008\" href=\"http:\/\/quechilero.com\/blog\/2008\/12\/26\/especial-navideno-70-anos-de-creatividad-1951-1956\/\"> De 1951 a 1956<\/a><br \/>\n<a title=\"Especial navide\u00f1o, 70 a\u00f1os de creatividad 1938-2008\" href=\"http:\/\/quechilero.com\/blog\/2008\/12\/27\/especial-navideno-70-anos-de-creatividad-1970-2004\/\">De 1970 a 2004<\/a><br \/>\n<a title=\"Especial navide\u00f1o, 70 a\u00f1os de creatividad 1938-2008\" href=\"http:\/\/quechilero.com\/blog\/2008\/12\/28\/especial-navideno-70-anos-de-creatividad-2005-2006\/\">De 2005 a 2006<\/a><br \/>\n<a title=\"Especial navide\u00f1o, 70 a\u00f1os de creatividad 1938-2008\" href=\"http:\/\/quechilero.com\/blog\/2008\/12\/29\/especial-navideno-70-anos-de-creatividad-2006-2007\/\">De 2006 a 2007<\/a><br \/>\n<a title=\"Especial navide\u00f1o, 70 a\u00f1os de creatividad 1938-2008\" href=\"http:\/\/quechilero.com\/blog\/2008\/12\/30\/especial-navideno-70-anos-de-creatividad-2007\/\">De 2007<\/a><br \/>\n<a title=\"Especial navide\u00f1o, 70 a\u00f1os de creatividad 1938-2008\" href=\"http:\/\/quechilero.com\/blog\/2008\/12\/31\/especial-navideno-70-anos-de-creatividad-2007-2008\/\">De 2007 a 2008<\/a><\/p>\n<p>Este <em>especial navide\u00f1o<\/em>, est\u00e1 dedicado a mi <em>gran amiga<\/em> que escribe el <a title=\"Blog Imaginaci\u00f3n\" href=\"http:\/\/l-mfc.blogspot.com\/\" target=\"_blank\"><strong>Blog Imaginaci\u00f3n<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El especial navide\u00f1o, dedicado a la publicidad de la \u00e9poca, contin\u00faa con el per\u00edodo de 2006 al 2007, con algunos conceptos retomados de a\u00f1os anteriores. The Salvation Army 2006 Christmas Ad Campaign, Canada. El mensaje que transmite es profundo y se logra a trav\u00e9s de elementos sencillos, con una especie de mensaje subliminal, se logra &#8230; <a title=\"Especial navide\u00f1o, 70 a\u00f1os de creatividad: 2006-2007\" class=\"read-more\" href=\"https:\/\/quechilero.com\/blog\/2008\/12\/29\/especial-navideno-70-anos-de-creatividad-2006-2007\/\" aria-label=\"Leer m\u00e1s sobre Especial navide\u00f1o, 70 a\u00f1os de creatividad: 2006-2007\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[98],"tags":[4,32,9,24],"series":[],"class_list":["post-2146","post","type-post","status-publish","format-standard","hentry","category-limones-por-mano","tag-blog","tag-especial","tag-idea","tag-vida"],"episode_featured_image":false,"episode_player_image":"https:\/\/i0.wp.com\/quechilero.com\/blog\/imagenes\/podcast.png?fit=1831%2C1831&ssl=1","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"amazon":{"key":"amazon","url":"","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"castbox":{"key":"castbox","url":"","label":"CastBox","class":"castbox","icon":"castbox.png"},"deezer":{"key":"deezer","url":"","label":"Deezer","class":"deezer","icon":"deezer.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"listen_notes":{"key":"listen_notes","url":"","label":"Listen Notes","class":"listen_notes","icon":"listen-notes.png"},"pandora":{"key":"pandora","url":"","label":"Pandora","class":"pandora","icon":"pandora.png"},"podbean":{"key":"podbean","url":"","label":"Podbean","class":"podbean","icon":"podbean.png"},"podcast_republic":{"key":"podcast_republic","url":"","label":"Podcast Republic","class":"podcast_republic","icon":"podcast-republic.png"},"rss":{"key":"rss","url":"","label":"RSS","class":"rss","icon":"rss.png"},"spotify":{"key":"spotify","url":"","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"tunein":{"key":"tunein","url":"","label":"TuneIn","class":"tunein","icon":"tunein.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"},"iheartradio":{"key":"iheartradio","url":"","label":"iHeartRadio","class":"iheartradio","icon":"iheartradio.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/quechilero.com\/blog\/feed\/podcast\/si-la-vida-nos-da-limones","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"8Fvf0t6inx\"><a href=\"https:\/\/quechilero.com\/blog\/2008\/12\/29\/especial-navideno-70-anos-de-creatividad-2006-2007\/\">Especial navide\u00f1o, 70 a\u00f1os de creatividad: 2006-2007<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/quechilero.com\/blog\/2008\/12\/29\/especial-navideno-70-anos-de-creatividad-2006-2007\/embed\/#?secret=8Fvf0t6inx\" width=\"500\" height=\"350\" title=\"\u00abEspecial navide\u00f1o, 70 a\u00f1os de creatividad: 2006-2007\u00bb \u2014 Si la Vida nos da Limones...\" data-secret=\"8Fvf0t6inx\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! 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el per\u00edodo de 2006 a 2007 Absolut 24th. 25 years, 2005: el consumismo explotado en su m\u00e1xima expresi\u00f3n, es a lo que apuesta Absolut, en el que convina la imagen\u2026","rel":"","context":"En \u00abLimones por mano\u00bb","block_context":{"text":"Limones por mano","link":"https:\/\/quechilero.com\/blog\/category\/limones-por-mano\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2147,"url":"https:\/\/quechilero.com\/blog\/2008\/12\/30\/especial-navideno-70-anos-de-creatividad-2007\/","url_meta":{"origin":2146,"position":1},"title":"Especial navide\u00f1o, 70 a\u00f1os de creatividad: 2007","author":"Pepe Barrascout Ortiz","date":"30 diciembre 2008","format":false,"excerpt":"En el especial navide\u00f1o dedicado a la creatividad en la publicidad de la \u00e9poca, encontramos tres conceptos muy similares en los que han utilizado el \u00e1rbol navide\u00f1o, como \u00edcono de la \u00e9poca, pero adaptado a sus propios intereses y en algunos casos modificando el dise\u00f1o de los productos para lograr\u2026","rel":"","context":"En \u00abLimones por mano\u00bb","block_context":{"text":"Limones por mano","link":"https:\/\/quechilero.com\/blog\/category\/limones-por-mano\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2160,"url":"https:\/\/quechilero.com\/blog\/2008\/12\/31\/especial-navideno-70-anos-de-creatividad-2007-2008\/","url_meta":{"origin":2146,"position":2},"title":"Especial navide\u00f1o, 70 a\u00f1os de creatividad: 2007-2008","author":"Pepe Barrascout Ortiz","date":"31 diciembre 2008","format":false,"excerpt":"Finalizando este especial navide\u00f1o de la publicidad en la \u00e9poca de fin de a\u00f1o, presento las \u00faltimas piezas publicitarias correspondientes a los a\u00f1os 2007 y 2008, caracterizadas algunas por ideas muy poco creativas y otras por remarcar la tendencia de a\u00f1os anteriores al utilizar los \u00edconos cl\u00e1sicos de la \u00e9poca.\u2026","rel":"","context":"En 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Pall Mall Cigarettes, 1951: con una imagen por dem\u00e1s grotesca, donde Santa Claus tiene un cigarro en su mano invitando a consumirlo, es la forma en la que\u2026","rel":"","context":"En \u00abLimones por mano\u00bb","block_context":{"text":"Limones por mano","link":"https:\/\/quechilero.com\/blog\/category\/limones-por-mano\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/posts\/2146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/comments?post=2146"}],"version-history":[{"count":0,"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/posts\/2146\/revisions"}],"wp:attachment":[{"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/media?parent=2146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/categories?post=2146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/tags?post=2146"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/series?post=2146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}