{"id":2136,"date":"2008-12-27T08:00:32","date_gmt":"2008-12-27T14:00:32","guid":{"rendered":"http:\/\/quechilero.com\/blog\/?p=2136"},"modified":"2008-12-27T08:00:32","modified_gmt":"2008-12-27T14:00:32","slug":"especial-navideno-70-anos-de-creatividad-1970-2004","status":"publish","type":"post","link":"https:\/\/quechilero.com\/blog\/2008\/12\/27\/especial-navideno-70-anos-de-creatividad-1970-2004\/","title":{"rendered":"Especial navide\u00f1o, 70 a\u00f1os de creatividad: 1970-2004"},"content":{"rendered":"<p>La tercera parte del <em>especial navide\u00f1o<\/em> nos remonta al per\u00edodo de 1970 a 2006, donde la evoluci\u00f3n de la conceptualizaci\u00f3n de los elementos, toma un gran avance de lo complejo, para dar paso a los conceptos basados en la simpleza puntual del mensaje que quiere enviar.<\/p>\n<p><strong>\u00abDeck the halls with plop, plop, fizz, fizz, Fa, la, la, la, la, La, la, la; ahh.\u00bb Alka-Seltzer, 1979: <\/strong>Con la aparici\u00f3n de <em>Sammy Davis Jr.<\/em> como <em>emblema de la marca<\/em>, se empieza a utilizar a <em>personas populares<\/em> que sean la imagen de la marca, un concepto que no hab\u00eda sido explorado con anterioridad. A partir de este momento se empieza a <em>idolatrar<\/em> la imagen de <em>personas p\u00fablicas<\/em>, del arte, pol\u00edtica y far\u00e1ndula. El prestar su imagen para la serie publicitaria de <em>Alka-Seltzer<\/em> de navidad de 1979, represent\u00f3 un ingreso de us$.100,000 (de esa \u00e9poca). Interesante el detalle en el que se mezcla fotograf\u00eda con dibujo (trineo y venados)<\/p>\n<p><a href=\"http:\/\/img291.imageshack.us\/my.php?image=alkaseltzersammyxmas2le0.jpg\" target=\"_blank\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/i0.wp.com\/img291.imageshack.us\/img291\/3213\/alkaseltzersammyxmas2le0.jpg?w=500\" alt=\"\"  \/><\/a><\/p>\n<p><!--more--><strong>Starbucks Christmas Blend, early 90s:<\/strong> la franquicia de <em>cafeter\u00edas Starbucks<\/em>, utiliz\u00f3 esta camapa\u00f1a publicitaria en la que se muestra un <em>perro San Bernardo<\/em>, explotando la etiqueta de que son perros de rescate. Cada vez vemos mas alejada la imagen de <em>Santa Claus<\/em>, de los anuncios publicitarios, por ser ampliamente <em>asociada<\/em> a <em>Coca Cola<\/em>.<\/p>\n<p><a href=\"http:\/\/img393.imageshack.us\/my.php?image=12295554998586a00d8341bki7.jpg\" target=\"_blank\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/i0.wp.com\/img393.imageshack.us\/img393\/378\/12295554998586a00d8341bki7.jpg?w=500\" alt=\"\"  \/><\/a><\/p>\n<p><strong>Telepizza Delivery \u00abfour season&#8217;s greetings\u00bb &#8211; 2001<\/strong> <em>Agency : Publicis (Espa\u00f1a). <\/em>Como parte del reforzamiento de marca, se ha utilizado el elemento b\u00e1sico de su producto l\u00edder mezcl\u00e1ndolo con la iconograf\u00eda propia de la \u00e9poca, para crear este nuevo concepto, completamente minimalista.<\/p>\n<p><a href=\"http:\/\/img369.imageshack.us\/my.php?image=christmastreetd5.jpg\" target=\"_blank\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/i0.wp.com\/img369.imageshack.us\/img369\/172\/christmastreetd5.jpg?w=500\" alt=\"\"  \/><\/a><\/p>\n<p><strong>Moraleja Green &#8211; 2004<\/strong> <em>Agency : Zapping (Espa\u00f1a)<\/em>. Una vez mas, mezclado el producto con la iconograf\u00eda, en este caso se forma el <em>tradicional \u00e1rbol<\/em>, creado aprovechando la perspectiva que ofrece el \u00e1ngulo en el que se ubica al observador. El detalle de la luz que ilumina desde la esquina superior izquierda, complementa con un toque sutil y refuerza el concepto navide\u00f1o.<\/p>\n<p><a href=\"http:\/\/img369.imageshack.us\/my.php?image=noelceintres2004nn5.jpg\" target=\"_blank\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/i0.wp.com\/img369.imageshack.us\/img369\/5740\/noelceintres2004nn5.jpg?w=500\" alt=\"\"  \/><\/a><\/p>\n<p><strong>Especial Navide\u00f1o: 70 a\u00f1os de creatividad<\/strong><\/p>\n<p><a title=\"Especial navide\u00f1o, 70 a\u00f1os de creatividad 1938-2008\" href=\"http:\/\/quechilero.com\/blog\/2008\/12\/25\/especial-navideno-70-anos-de-creatividad-1938-2008\/\">De 1938 a 1950<\/a><br \/>\n<a title=\"Especial navide\u00f1o, 70 a\u00f1os de creatividad 1938-2008\" href=\"http:\/\/quechilero.com\/blog\/2008\/12\/26\/especial-navideno-70-anos-de-creatividad-1951-1956\/\"> De 1951 a 1956<\/a><br \/>\n<a title=\"Especial navide\u00f1o, 70 a\u00f1os de creatividad 1938-2008\" href=\"http:\/\/quechilero.com\/blog\/2008\/12\/27\/especial-navideno-70-anos-de-creatividad-1970-2004\/\">De 1970 a 2004<\/a><br \/>\n<a title=\"Especial navide\u00f1o, 70 a\u00f1os de creatividad 1938-2008\" href=\"http:\/\/quechilero.com\/blog\/2008\/12\/28\/especial-navideno-70-anos-de-creatividad-2005-2006\/\">De 2005 a 2006<\/a><br \/>\n<a title=\"Especial navide\u00f1o, 70 a\u00f1os de creatividad 1938-2008\" href=\"http:\/\/quechilero.com\/blog\/2008\/12\/29\/especial-navideno-70-anos-de-creatividad-2006-2007\/\">De 2006 a 2007<\/a><br \/>\n<a title=\"Especial navide\u00f1o, 70 a\u00f1os de creatividad 1938-2008\" href=\"http:\/\/quechilero.com\/blog\/2008\/12\/30\/especial-navideno-70-anos-de-creatividad-2007\/\">De 2007<\/a><br \/>\n<a title=\"Especial navide\u00f1o, 70 a\u00f1os de creatividad 1938-2008\" href=\"http:\/\/quechilero.com\/blog\/2008\/12\/31\/especial-navideno-70-anos-de-creatividad-2007-2008\/\">De 2007 a 2008<\/a><\/p>\n<p>Este <em>especial navide\u00f1o<\/em>, est\u00e1 dedicado a mi <em>gran amiga<\/em> que escribe el <a title=\"Blog Imaginaci\u00f3n\" href=\"http:\/\/l-mfc.blogspot.com\/\" target=\"_blank\"><strong>Blog Imaginaci\u00f3n<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La tercera parte del especial navide\u00f1o nos remonta al per\u00edodo de 1970 a 2006, donde la evoluci\u00f3n de la conceptualizaci\u00f3n de los elementos, toma un gran avance de lo complejo, para dar paso a los conceptos basados en la simpleza puntual del mensaje que quiere enviar. \u00abDeck the halls with plop, plop, fizz, fizz, Fa, &#8230; <a title=\"Especial navide\u00f1o, 70 a\u00f1os de creatividad: 1970-2004\" class=\"read-more\" href=\"https:\/\/quechilero.com\/blog\/2008\/12\/27\/especial-navideno-70-anos-de-creatividad-1970-2004\/\" aria-label=\"Leer m\u00e1s sobre Especial navide\u00f1o, 70 a\u00f1os de creatividad: 1970-2004\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[98],"tags":[4,32,8,66,47,24],"series":[],"class_list":["post-2136","post","type-post","status-publish","format-standard","hentry","category-limones-por-mano","tag-blog","tag-especial","tag-fotografia","tag-lider","tag-mapa","tag-vida"],"episode_featured_image":false,"episode_player_image":"https:\/\/i0.wp.com\/quechilero.com\/blog\/imagenes\/podcast.png?fit=1831%2C1831&ssl=1","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"amazon":{"key":"amazon","url":"","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"castbox":{"key":"castbox","url":"","label":"CastBox","class":"castbox","icon":"castbox.png"},"deezer":{"key":"deezer","url":"","label":"Deezer","class":"deezer","icon":"deezer.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"listen_notes":{"key":"listen_notes","url":"","label":"Listen Notes","class":"listen_notes","icon":"listen-notes.png"},"pandora":{"key":"pandora","url":"","label":"Pandora","class":"pandora","icon":"pandora.png"},"podbean":{"key":"podbean","url":"","label":"Podbean","class":"podbean","icon":"podbean.png"},"podcast_republic":{"key":"podcast_republic","url":"","label":"Podcast Republic","class":"podcast_republic","icon":"podcast-republic.png"},"rss":{"key":"rss","url":"","label":"RSS","class":"rss","icon":"rss.png"},"spotify":{"key":"spotify","url":"","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"tunein":{"key":"tunein","url":"","label":"TuneIn","class":"tunein","icon":"tunein.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"},"iheartradio":{"key":"iheartradio","url":"","label":"iHeartRadio","class":"iheartradio","icon":"iheartradio.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/quechilero.com\/blog\/feed\/podcast\/si-la-vida-nos-da-limones","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"PaCbHvqoYm\"><a href=\"https:\/\/quechilero.com\/blog\/2008\/12\/27\/especial-navideno-70-anos-de-creatividad-1970-2004\/\">Especial navide\u00f1o, 70 a\u00f1os de creatividad: 1970-2004<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/quechilero.com\/blog\/2008\/12\/27\/especial-navideno-70-anos-de-creatividad-1970-2004\/embed\/#?secret=PaCbHvqoYm\" width=\"500\" height=\"350\" title=\"\u00abEspecial navide\u00f1o, 70 a\u00f1os de creatividad: 1970-2004\u00bb \u2014 Si la Vida nos da Limones...\" data-secret=\"PaCbHvqoYm\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/quechilero.com\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n"},"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/pDKli-ys","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2137,"url":"https:\/\/quechilero.com\/blog\/2008\/12\/28\/especial-navideno-70-anos-de-creatividad-2005-2006\/","url_meta":{"origin":2136,"position":0},"title":"Especial navide\u00f1o, 70 a\u00f1os de creatividad: 2005-2006","author":"Pepe Barrascout Ortiz","date":"28 diciembre 2008","format":false,"excerpt":"La cuarta entrega de este especial navide\u00f1o, dedicado a la creatividad en la publicidad de la \u00e9poca, corresponde ahora ver el per\u00edodo de 2006 a 2007 Absolut 24th. 25 years, 2005: el consumismo explotado en su m\u00e1xima expresi\u00f3n, es a lo que apuesta Absolut, en el que convina la imagen\u2026","rel":"","context":"En \u00abLimones por mano\u00bb","block_context":{"text":"Limones por mano","link":"https:\/\/quechilero.com\/blog\/category\/limones-por-mano\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2146,"url":"https:\/\/quechilero.com\/blog\/2008\/12\/29\/especial-navideno-70-anos-de-creatividad-2006-2007\/","url_meta":{"origin":2136,"position":1},"title":"Especial navide\u00f1o, 70 a\u00f1os de creatividad: 2006-2007","author":"Pepe Barrascout Ortiz","date":"29 diciembre 2008","format":false,"excerpt":"El especial navide\u00f1o, dedicado a la publicidad de la \u00e9poca, contin\u00faa con el per\u00edodo de 2006 al 2007, con algunos conceptos retomados de a\u00f1os anteriores. The Salvation Army 2006 Christmas Ad Campaign, Canada. El mensaje que transmite es profundo y se logra a trav\u00e9s de elementos sencillos, con una especie\u2026","rel":"","context":"En \u00abLimones por mano\u00bb","block_context":{"text":"Limones por mano","link":"https:\/\/quechilero.com\/blog\/category\/limones-por-mano\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2147,"url":"https:\/\/quechilero.com\/blog\/2008\/12\/30\/especial-navideno-70-anos-de-creatividad-2007\/","url_meta":{"origin":2136,"position":2},"title":"Especial navide\u00f1o, 70 a\u00f1os de creatividad: 2007","author":"Pepe Barrascout Ortiz","date":"30 diciembre 2008","format":false,"excerpt":"En el especial navide\u00f1o dedicado a la creatividad en la publicidad de la \u00e9poca, encontramos tres conceptos muy similares en los que han utilizado el \u00e1rbol navide\u00f1o, como \u00edcono de la \u00e9poca, pero adaptado a sus propios intereses y en algunos casos modificando el dise\u00f1o de los productos para lograr\u2026","rel":"","context":"En \u00abLimones por mano\u00bb","block_context":{"text":"Limones por mano","link":"https:\/\/quechilero.com\/blog\/category\/limones-por-mano\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2134,"url":"https:\/\/quechilero.com\/blog\/2008\/12\/25\/especial-navideno-70-anos-de-creatividad-1938-2008\/","url_meta":{"origin":2136,"position":3},"title":"Especial navide\u00f1o, 70 a\u00f1os de creatividad: 1938-2008","author":"Pepe Barrascout Ortiz","date":"25 diciembre 2008","format":false,"excerpt":"Para terminar el a\u00f1o, durante los pr\u00f3ximos d\u00edas, estar\u00e9 publicando una serie de im\u00e1genes con publicidad navide\u00f1a que ha sido utilizada por grandes corporaciones a lo largo de los \u00faltimos 70 a\u00f1os, es interesante ver como ha ido evolucionando en tan corto per\u00edodo de tiempo, la publicidad y el mensaje\u2026","rel":"","context":"En \u00abLimones por mano\u00bb","block_context":{"text":"Limones por mano","link":"https:\/\/quechilero.com\/blog\/category\/limones-por-mano\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2135,"url":"https:\/\/quechilero.com\/blog\/2008\/12\/26\/especial-navideno-70-anos-de-creatividad-1951-1956\/","url_meta":{"origin":2136,"position":4},"title":"Especial navide\u00f1o, 70 a\u00f1os de creatividad: 1951-1956","author":"Pepe Barrascout Ortiz","date":"26 diciembre 2008","format":false,"excerpt":"Continuando con este especial navide\u00f1o, veremos ahora algunas de las piezas publicitarias que fueron usadas durante el per\u00edo de 1951 a 1956. Pall Mall Cigarettes, 1951: con una imagen por dem\u00e1s grotesca, donde Santa Claus tiene un cigarro en su mano invitando a consumirlo, es la forma en la que\u2026","rel":"","context":"En \u00abLimones por mano\u00bb","block_context":{"text":"Limones por mano","link":"https:\/\/quechilero.com\/blog\/category\/limones-por-mano\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2160,"url":"https:\/\/quechilero.com\/blog\/2008\/12\/31\/especial-navideno-70-anos-de-creatividad-2007-2008\/","url_meta":{"origin":2136,"position":5},"title":"Especial navide\u00f1o, 70 a\u00f1os de creatividad: 2007-2008","author":"Pepe Barrascout Ortiz","date":"31 diciembre 2008","format":false,"excerpt":"Finalizando este especial navide\u00f1o de la publicidad en la \u00e9poca de fin de a\u00f1o, presento las \u00faltimas piezas publicitarias correspondientes a los a\u00f1os 2007 y 2008, caracterizadas algunas por ideas muy poco creativas y otras por remarcar la tendencia de a\u00f1os anteriores al utilizar los \u00edconos cl\u00e1sicos de la \u00e9poca.\u2026","rel":"","context":"En \u00abLimones por mano\u00bb","block_context":{"text":"Limones por mano","link":"https:\/\/quechilero.com\/blog\/category\/limones-por-mano\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/posts\/2136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/comments?post=2136"}],"version-history":[{"count":0,"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/posts\/2136\/revisions"}],"wp:attachment":[{"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/media?parent=2136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/categories?post=2136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/tags?post=2136"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/series?post=2136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}