{"id":2135,"date":"2008-12-26T08:00:27","date_gmt":"2008-12-26T14:00:27","guid":{"rendered":"http:\/\/quechilero.com\/blog\/?p=2135"},"modified":"2008-12-26T08:00:27","modified_gmt":"2008-12-26T14:00:27","slug":"especial-navideno-70-anos-de-creatividad-1951-1956","status":"publish","type":"post","link":"https:\/\/quechilero.com\/blog\/2008\/12\/26\/especial-navideno-70-anos-de-creatividad-1951-1956\/","title":{"rendered":"Especial navide\u00f1o, 70 a\u00f1os de creatividad: 1951-1956"},"content":{"rendered":"<p>Continuando con este especial navide\u00f1o, veremos ahora algunas de las piezas publicitarias que fueron usadas durante el per\u00edo de <em>1951 a 1956<\/em>.<\/p>\n<p><strong>Pall Mall Cigarettes, 1951:<\/strong> con una imagen por dem\u00e1s grotesca, donde <em>Santa Claus<\/em> tiene un cigarro en su mano invitando a consumirlo, es la forma en la que esta tabacalera pretende llegar a los consumidores. Hay que recordar que en el momento en el que se concibi\u00f3 esta publicidad, el consumo del tabaco no era mal visto y no se conoc\u00edan con exactitud los grandes da\u00f1os que produce su consumo.<\/p>\n<p><a href=\"http:\/\/img253.imageshack.us\/my.php?image=30661323917569bc708bodst6.jpg\" target=\"_blank\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/i0.wp.com\/img253.imageshack.us\/img253\/8444\/30661323917569bc708bodst6.jpg?w=500\" alt=\"\"  \/><\/a><\/p>\n<p><!--more--><strong>Schick, 1951:<\/strong> un poco mas sutil en esta publicidad, podemos ver <em>un brazo<\/em> que simula ser del <em>icono navide\u00f1o<\/em> del consumismo que invita a utilizar el producto en cuesti\u00f3n.<\/p>\n<p><a href=\"http:\/\/img253.imageshack.us\/my.php?image=30784073772b32a07231odwv0.jpg\" target=\"_blank\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/i0.wp.com\/img253.imageshack.us\/img253\/7690\/30784073772b32a07231odwv0.jpg?w=500\" alt=\"\"  \/><\/a><\/p>\n<p><strong>Look Magazine, 1952:<\/strong> con elementos infantiles, y sin que la figura de <em>Santa Claus<\/em> sea predominante, se promueve el consumo de chocolotes y otros productos con az\u00facar. Los colores brillantes y la abundancia de elementos, hacen que por un momento se pierda lo que debiera ser el elemento principal de la composici\u00f3n: <em>la barra de dulces.<\/em><\/p>\n<p><a href=\"http:\/\/img216.imageshack.us\/my.php?image=32220838631ca4343d6bbs1.jpg\" target=\"_blank\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/i0.wp.com\/img216.imageshack.us\/img216\/4476\/32220838631ca4343d6bbs1.jpg?w=500\" alt=\"\"  \/><\/a><\/p>\n<p><strong>A&amp;P Coffe Christmas ad, 1956:<\/strong> con una ilustraci\u00f3n mas elegante y sobria, esta publicidad de <em>caf\u00e9<\/em>, a\u00f1ade unos breves toques navide\u00f1os en la composici\u00f3n general, resaltando en primer plano el producto que se promociona.<\/p>\n<p><a href=\"http:\/\/img162.imageshack.us\/my.php?image=31043776194a6647b6bcodcr3.jpg\" target=\"_blank\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/i0.wp.com\/img162.imageshack.us\/img162\/4290\/31043776194a6647b6bcodcr3.jpg?w=500\" alt=\"\"  \/><\/a><\/p>\n<p><strong>Especial Navide\u00f1o: 70 a\u00f1os de creatividad<\/strong><\/p>\n<p><a title=\"Especial navide\u00f1o, 70 a\u00f1os de creatividad 1938-2008\" href=\"http:\/\/quechilero.com\/blog\/2008\/12\/25\/especial-navideno-70-anos-de-creatividad-1938-2008\/\">De 1938 a 1950<\/a><br \/>\n<a title=\"Especial navide\u00f1o, 70 a\u00f1os de creatividad 1938-2008\" href=\"http:\/\/quechilero.com\/blog\/2008\/12\/26\/especial-navideno-70-anos-de-creatividad-1951-1956\/\"> De 1951 a 1956<\/a><br \/>\n<a title=\"Especial navide\u00f1o, 70 a\u00f1os de creatividad 1938-2008\" href=\"http:\/\/quechilero.com\/blog\/2008\/12\/27\/especial-navideno-70-anos-de-creatividad-1970-2004\/\">De 1970 a 2004<\/a><br \/>\n<a title=\"Especial navide\u00f1o, 70 a\u00f1os de creatividad 1938-2008\" href=\"http:\/\/quechilero.com\/blog\/2008\/12\/28\/especial-navideno-70-anos-de-creatividad-2005-2006\/\">De 2005 a 2006<\/a><br \/>\n<a title=\"Especial navide\u00f1o, 70 a\u00f1os de creatividad 1938-2008\" href=\"http:\/\/quechilero.com\/blog\/2008\/12\/29\/especial-navideno-70-anos-de-creatividad-2006-2007\/\">De 2006 a 2007<\/a><br \/>\n<a title=\"Especial navide\u00f1o, 70 a\u00f1os de creatividad 1938-2008\" href=\"http:\/\/quechilero.com\/blog\/2008\/12\/30\/especial-navideno-70-anos-de-creatividad-2007\/\">De 2007<\/a><br \/>\n<a title=\"Especial navide\u00f1o, 70 a\u00f1os de creatividad 1938-2008\" href=\"http:\/\/quechilero.com\/blog\/2008\/12\/31\/especial-navideno-70-anos-de-creatividad-2007-2008\/\">De 2007 a 2008<\/a><\/p>\n<p>Este <em>especial navide\u00f1o<\/em>, est\u00e1 dedicado a mi <em>gran amiga<\/em> que escribe el <a title=\"Blog Imaginaci\u00f3n\" href=\"http:\/\/l-mfc.blogspot.com\/\" target=\"_blank\"><strong>Blog Imaginaci\u00f3n<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Continuando con este especial navide\u00f1o, veremos ahora algunas de las piezas publicitarias que fueron usadas durante el per\u00edo de 1951 a 1956. Pall Mall Cigarettes, 1951: con una imagen por dem\u00e1s grotesca, donde Santa Claus tiene un cigarro en su mano invitando a consumirlo, es la forma en la que esta tabacalera pretende llegar a &#8230; <a title=\"Especial navide\u00f1o, 70 a\u00f1os de creatividad: 1951-1956\" class=\"read-more\" href=\"https:\/\/quechilero.com\/blog\/2008\/12\/26\/especial-navideno-70-anos-de-creatividad-1951-1956\/\" aria-label=\"Leer m\u00e1s sobre Especial navide\u00f1o, 70 a\u00f1os de creatividad: 1951-1956\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[98],"tags":[4,32,102,24],"series":[],"class_list":["post-2135","post","type-post","status-publish","format-standard","hentry","category-limones-por-mano","tag-blog","tag-especial","tag-ilustracion","tag-vida"],"episode_featured_image":false,"episode_player_image":"https:\/\/i0.wp.com\/quechilero.com\/blog\/imagenes\/podcast.png?fit=1831%2C1831&ssl=1","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"amazon":{"key":"amazon","url":"","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"castbox":{"key":"castbox","url":"","label":"CastBox","class":"castbox","icon":"castbox.png"},"deezer":{"key":"deezer","url":"","label":"Deezer","class":"deezer","icon":"deezer.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"listen_notes":{"key":"listen_notes","url":"","label":"Listen Notes","class":"listen_notes","icon":"listen-notes.png"},"pandora":{"key":"pandora","url":"","label":"Pandora","class":"pandora","icon":"pandora.png"},"podbean":{"key":"podbean","url":"","label":"Podbean","class":"podbean","icon":"podbean.png"},"podcast_republic":{"key":"podcast_republic","url":"","label":"Podcast Republic","class":"podcast_republic","icon":"podcast-republic.png"},"rss":{"key":"rss","url":"","label":"RSS","class":"rss","icon":"rss.png"},"spotify":{"key":"spotify","url":"","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"tunein":{"key":"tunein","url":"","label":"TuneIn","class":"tunein","icon":"tunein.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"},"iheartradio":{"key":"iheartradio","url":"","label":"iHeartRadio","class":"iheartradio","icon":"iheartradio.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/quechilero.com\/blog\/feed\/podcast\/si-la-vida-nos-da-limones","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"FyHaGHMqPq\"><a href=\"https:\/\/quechilero.com\/blog\/2008\/12\/26\/especial-navideno-70-anos-de-creatividad-1951-1956\/\">Especial navide\u00f1o, 70 a\u00f1os de creatividad: 1951-1956<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/quechilero.com\/blog\/2008\/12\/26\/especial-navideno-70-anos-de-creatividad-1951-1956\/embed\/#?secret=FyHaGHMqPq\" width=\"500\" height=\"350\" title=\"\u00abEspecial navide\u00f1o, 70 a\u00f1os de creatividad: 1951-1956\u00bb \u2014 Si la Vida nos da Limones...\" data-secret=\"FyHaGHMqPq\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/quechilero.com\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n"},"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/pDKli-yr","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2137,"url":"https:\/\/quechilero.com\/blog\/2008\/12\/28\/especial-navideno-70-anos-de-creatividad-2005-2006\/","url_meta":{"origin":2135,"position":0},"title":"Especial navide\u00f1o, 70 a\u00f1os de creatividad: 2005-2006","author":"Pepe Barrascout Ortiz","date":"28 diciembre 2008","format":false,"excerpt":"La cuarta entrega de este especial navide\u00f1o, dedicado a la creatividad en la publicidad de la \u00e9poca, corresponde ahora ver el per\u00edodo de 2006 a 2007 Absolut 24th. 25 years, 2005: el consumismo explotado en su m\u00e1xima expresi\u00f3n, es a lo que apuesta Absolut, en el que convina la imagen\u2026","rel":"","context":"En \u00abLimones por mano\u00bb","block_context":{"text":"Limones por mano","link":"https:\/\/quechilero.com\/blog\/category\/limones-por-mano\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2146,"url":"https:\/\/quechilero.com\/blog\/2008\/12\/29\/especial-navideno-70-anos-de-creatividad-2006-2007\/","url_meta":{"origin":2135,"position":1},"title":"Especial navide\u00f1o, 70 a\u00f1os de creatividad: 2006-2007","author":"Pepe Barrascout Ortiz","date":"29 diciembre 2008","format":false,"excerpt":"El especial navide\u00f1o, dedicado a la publicidad de la \u00e9poca, contin\u00faa con el per\u00edodo de 2006 al 2007, con algunos conceptos retomados de a\u00f1os anteriores. The Salvation Army 2006 Christmas Ad Campaign, Canada. 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mensaje\u2026","rel":"","context":"En \u00abLimones por mano\u00bb","block_context":{"text":"Limones por mano","link":"https:\/\/quechilero.com\/blog\/category\/limones-por-mano\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2147,"url":"https:\/\/quechilero.com\/blog\/2008\/12\/30\/especial-navideno-70-anos-de-creatividad-2007\/","url_meta":{"origin":2135,"position":3},"title":"Especial navide\u00f1o, 70 a\u00f1os de creatividad: 2007","author":"Pepe Barrascout Ortiz","date":"30 diciembre 2008","format":false,"excerpt":"En el especial navide\u00f1o dedicado a la creatividad en la publicidad de la \u00e9poca, encontramos tres conceptos muy similares en los que han utilizado el \u00e1rbol navide\u00f1o, como \u00edcono de la \u00e9poca, pero adaptado a sus propios intereses y en algunos casos modificando el dise\u00f1o de los productos para lograr\u2026","rel":"","context":"En \u00abLimones por mano\u00bb","block_context":{"text":"Limones por 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