{"id":14918,"date":"2013-01-17T08:00:53","date_gmt":"2013-01-17T14:00:53","guid":{"rendered":"http:\/\/quechilero.com\/blog\/?p=14918"},"modified":"2013-01-17T08:00:53","modified_gmt":"2013-01-17T14:00:53","slug":"la-publicidad-como-deberia-de-ser","status":"publish","type":"post","link":"https:\/\/quechilero.com\/blog\/2013\/01\/17\/la-publicidad-como-deberia-de-ser\/","title":{"rendered":"La publicidad como deber\u00eda de ser"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/i392.photobucket.com\/albums\/pp7\/pepejaguar\/blog\/gordoyfeo.jpg\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone\" alt=\"\" src=\"https:\/\/i0.wp.com\/i392.photobucket.com\/albums\/pp7\/pepejaguar\/blog\/gordoyfeo.jpg?w=560\"  \/><\/a><\/p>\n<p>\u00bfCansado de estar gordo y feo? \u00a1Puedes ser solo feo! Hardcore Gym<\/p>\n<p><em>La publicidad como deber\u00eda de ser:<\/em> sincera, real y objetiva. Dirigida a un p\u00fablico objetivo muy espec\u00edfico, que no mienta y que te diga exactamente lo que se va a obtener.<\/p>\n<p>En Guatemala estamos tan acostumbrados a ser enga\u00f1ados con la publicidad, que ya parece que fuera normal esa situaci\u00f3n y sospechamos cuando nos dicen la verdad. En otros lados del mundo, la <em>publicidad enga\u00f1osa<\/em> es castigada legalmente y sus autores o responsables, son objetos de demandas, que no pocas veces, han hecho quebrar a mas de alguna empresa que se ha querido pasar de lista.<\/p>\n<p>Usar la publicidad de forma enga\u00f1osa y malintencionada, es una falta de respeto para las personas y debiera ser motivo de nuestro repudio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfCansado de estar gordo y feo? \u00a1Puedes ser solo feo! Hardcore Gym La publicidad como deber\u00eda de ser: sincera, real y objetiva. Dirigida a un p\u00fablico objetivo muy espec\u00edfico, que no mienta y que te diga exactamente lo que se va a obtener. En Guatemala estamos tan acostumbrados a ser enga\u00f1ados con la publicidad, que &#8230; <a title=\"La publicidad como deber\u00eda de ser\" class=\"read-more\" href=\"https:\/\/quechilero.com\/blog\/2013\/01\/17\/la-publicidad-como-deberia-de-ser\/\" aria-label=\"Leer m\u00e1s sobre La publicidad como deber\u00eda de ser\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2],"tags":[10,41],"series":[],"class_list":["post-14918","post","type-post","status-publish","format-standard","hentry","category-limones","tag-guatemala","tag-verdad"],"episode_featured_image":false,"episode_player_image":"https:\/\/i0.wp.com\/quechilero.com\/blog\/imagenes\/podcast.png?fit=1831%2C1831&ssl=1","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"amazon":{"key":"amazon","url":"","label":"Amazon","class":"amazon","icon":"amazon.png"},"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"castbox":{"key":"castbox","url":"","label":"CastBox","class":"castbox","icon":"castbox.png"},"deezer":{"key":"deezer","url":"","label":"Deezer","class":"deezer","icon":"deezer.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"listen_notes":{"key":"listen_notes","url":"","label":"Listen Notes","class":"listen_notes","icon":"listen-notes.png"},"pandora":{"key":"pandora","url":"","label":"Pandora","class":"pandora","icon":"pandora.png"},"podbean":{"key":"podbean","url":"","label":"Podbean","class":"podbean","icon":"podbean.png"},"podcast_republic":{"key":"podcast_republic","url":"","label":"Podcast Republic","class":"podcast_republic","icon":"podcast-republic.png"},"rss":{"key":"rss","url":"","label":"RSS","class":"rss","icon":"rss.png"},"spotify":{"key":"spotify","url":"","label":"Spotify","class":"spotify","icon":"spotify.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"tunein":{"key":"tunein","url":"","label":"TuneIn","class":"tunein","icon":"tunein.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"},"iheartradio":{"key":"iheartradio","url":"","label":"iHeartRadio","class":"iheartradio","icon":"iheartradio.png"},"ivoox":{"key":"ivoox","url":"","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/quechilero.com\/blog\/feed\/podcast\/si-la-vida-nos-da-limones","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"NuRXd4rR8f\"><a href=\"https:\/\/quechilero.com\/blog\/2013\/01\/17\/la-publicidad-como-deberia-de-ser\/\">La publicidad como deber\u00eda de ser<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/quechilero.com\/blog\/2013\/01\/17\/la-publicidad-como-deberia-de-ser\/embed\/#?secret=NuRXd4rR8f\" width=\"500\" height=\"350\" title=\"\u00abLa publicidad como deber\u00eda de ser\u00bb \u2014 Si la Vida nos da Limones...\" data-secret=\"NuRXd4rR8f\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! 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Si es as\u00ed \u00bfpodr\u00eda considerarse como publicidad enga\u00f1osa? es que es algo tan com\u00fan, que ya lo permitimos y lo tomamos como algo que sabemos que est\u00e1 mal, pero\u2026","rel":"","context":"En \u00abVideoBlog\u00bb","block_context":{"text":"VideoBlog","link":"https:\/\/quechilero.com\/blog\/category\/videoblog\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/XrZFM2nvLXA\/hqdefault.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5342,"url":"https:\/\/quechilero.com\/blog\/2010\/08\/26\/maraton-de-blogs-marimba-contreras\/","url_meta":{"origin":14918,"position":1},"title":"Marat\u00f3n de Blogs: Marimba Contreras","author":"Pepe Barrascout Ortiz","date":"26 agosto 2010","format":false,"excerpt":"En enero de 2010, Marimba Contreras inicia sus publicaciones, de ese tiempo para ac\u00e1, ha publicado de forma constante, una media de casi 4 art\u00edculos por mes, bastante bien, tomando en cuenta que es un blog nuevo. Utiliza una de las plantillas b\u00e1sicas de blogspot, donde se encuentra alojado, sin\u2026","rel":"","context":"En \u00abBlogs de Guatemala\u00bb","block_context":{"text":"Blogs de Guatemala","link":"https:\/\/quechilero.com\/blog\/category\/blogs-de-guatemala\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/i392.photobucket.com\/albums\/pp7\/pepejaguar\/maraton\/marimbacontreras.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/i392.photobucket.com\/albums\/pp7\/pepejaguar\/maraton\/marimbacontreras.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/i392.photobucket.com\/albums\/pp7\/pepejaguar\/maraton\/marimbacontreras.png?resize=525%2C300 1.5x"},"classes":[]},{"id":16629,"url":"https:\/\/quechilero.com\/blog\/2013\/04\/03\/guatemala-pesimo-nivel-en-matematica\/","url_meta":{"origin":14918,"position":2},"title":"Guatemala: p\u00e9simo nivel en matem\u00e1tica","author":"Pepe Barrascout Ortiz","date":"3 abril 2013","format":false,"excerpt":"Veo la portada de Siglo XXI y a ocho columnas anuncian que el 92.7% de los graduandos, reprueba matem\u00e1ticas. Da tristeza y es lamentable desde todo punto de vista, totalmente inexcusable. Pero este resultado no debe sorprendernos, cuando en Guatemala, el nivel educativo nunca ha sido prioridad, ni para el\u2026","rel":"","context":"En \u00abLimones\u00bb","block_context":{"text":"Limones","link":"https:\/\/quechilero.com\/blog\/category\/limones\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":17634,"url":"https:\/\/quechilero.com\/blog\/2014\/02\/01\/guatemala-en-los-ojos-de-un-turista\/","url_meta":{"origin":14918,"position":3},"title":"Guatemala en los ojos de un turista","author":"Pepe Barrascout Ortiz","date":"1 febrero 2014","format":false,"excerpt":"https:\/\/youtu.be\/VjAsv9pXmSo Estamos muy acostumbrados a ver los videos institucionales del INGUAT, haciendo promoci\u00f3n tur\u00edstica, con sus im\u00e1genes ya gastadas sus paisajes de\u00a0postal, como queriendo\u00a0convencer de que en Guatemala todo es lindo y que es el mejor lugar del mundo para visitar. 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El Zacapaneco destaca como blog comercial, como blog producido en el interior del pa\u00eds y como medio de comunicaci\u00f3n alterno.\u2026","rel":"","context":"En \u00abBlogs de Guatemala\u00bb","block_context":{"text":"Blogs de Guatemala","link":"https:\/\/quechilero.com\/blog\/category\/blogs-de-guatemala\/"},"img":{"alt_text":"Marat\u00f3n de Blogs 2009","src":"https:\/\/i0.wp.com\/i392.photobucket.com\/albums\/pp7\/pepejaguar\/maraton2009\/maraton2009.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/i392.photobucket.com\/albums\/pp7\/pepejaguar\/maraton2009\/maraton2009.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/i392.photobucket.com\/albums\/pp7\/pepejaguar\/maraton2009\/maraton2009.jpg?resize=525%2C300 1.5x"},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/posts\/14918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/comments?post=14918"}],"version-history":[{"count":0,"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/posts\/14918\/revisions"}],"wp:attachment":[{"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/media?parent=14918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/categories?post=14918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/tags?post=14918"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/quechilero.com\/blog\/wp-json\/wp\/v2\/series?post=14918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}